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Posts by Jane

Your Product's Success Depends on Understanding the Diffusion of Innovation Theory

The first season of Game of Thrones had a budget of $60 million. Season eight had a budget of $90 million for half the amount of episodes. If you were an early fan of the series, like...

In Tips, Jul 25, 2019

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Let’s say you have an amazing new product – you’ve created a software that recommends the perfect pizza toppings for your personality, and you’re excited to share your business with t...

In Tips, Jul 24, 2019

6 Smart Tips for Managing a Startup

It helps to keep these six considerations in mind when starting a new business.

In Tips, Startups, Jul 23, 2019

8 Financial Tips for Entrepreneurs Launching a Startup

If you are thinking of launching a startup, it’s far from easy. Here are eight tips to help you avoid some of the common financial mistakes entrepreneurs make when starting a new busi...

In Tips, Startups, Jul 22, 2019

9 Ways to Respond When Your Prospect Asks for a Discount

A discount can help accelerate a slow-moving deal, create goodwill, and give you leverage for requesting concessions.

In Sales, Tips, May 20, 2019